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Powerful sales letters can make a huge difference to a company’s bottom line. With the erosion of business due to an erratic economy, it is more important than ever that companies aggressively seek new clients and keep old ones. The challenge, as always, is to do it effectively! This seminar will show you how to use direct mail to achieve your objectives. Topics to be covered include:

* Qualities of a successful salesperson  * Developing a marketing strategy (Deciding what to sell and to whom)  * Prospecting and developing leads  * Pushing your prospect’s hot buttons * Getting by gatekeepers * Getting the appointment  *Writing effective sales and marketing letters *Effective use of voice mail to help close sales

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